ZALANDO FREE TO BE
Zalando introduces new brand direction with “free to be” line. Championing everyone who’s free to be themselves, regardless of size, age, gender or background.
PRINT / OOH
AS SEEN ON THE STREETS
“The campaign captures freedom in movement and energy while bringing in more free to be personalities, including body positivity activist, Emily Bador and Frances Dunscombe who started modeling at 82.”
PHOTOGRAPHY
ON THE ZALANDO SITE
TWITTER RESPONSE
PHOTOGRAPHER : James Pearson-Howes
