SUPERDRUG #SUPERSHOW TIKTOK
The Superdrug campaign comprised of a month long hashtag challenge competition leading up to the live event. Where the winners of the competition got to compete against each other and against the clock in TikTok’s first live game show.
The SuperShow, set new weekly challenges for the community, culminating in a final broadcast live on TikTok on August 9, with host Ash Holme and the judges Rikki Sandhu and Victoria Wright, alongside 6 contestants who fought with and against each other to reach a final winner.
HASHTAG CHALLENGE FILMS
LIVE SHOW CASE STUDY
#SUPERSHOW WINNER
IN-STORE
Superdrug is the first beauty retailer to host an in-store and on-platform talent show, with a live final on TikTok UK.
PRESS
