KENZO #MOVELIKEKENZO
To launch the new Kenzo Sport collection, we’ve challenged the TikTok community to move with Kenzo by literally positioning themselves into different shapes to eventually spell out K E N Z O.
HASHTAG CHALLENGE WITH BRANDED EFFECT
We looked to the world of movement for inspiration, building a Branded Effect which put the logo front and centre. Encouraging the community to move with us, positioning their bodies into letter shapes, as guided by the visual cues.
CASE STUDY