ALCON DAILIES THE LONDON STARE
Dailies Total 1 are the most moist contact lenses on the market. Alcon was so sure of their offering they were willing to put them to a live test - through a multitude of channels. The London Stare campaign challenges you to a staring contest with a group of stereotypically tough characters.
DOOH CASE STUDY
DIGITAL POSTERS
We also held a four day live event - putting East London VS West London to a staring competition. West won.
LIVE COMPETITION CASE STUDY
IMAGES FROM THE LIVE EVENT
WEBSITE