VERY #OURHOUSE2021
Very's objective for this campaign was to drive awareness and consideration of their home range by leveraging the 1-year anniversary of lockdown with a cover of Madness's Our House. Inviting the nation to dance along to Madness’ ‘Our House’ track around their home in the name of Very entertainment.
MONTH LONG CHALLENGE
#OurHouse2021
Using TikTok’s HTC format we galvanised the population to celebrate their homes together. This HTC UGC footage was then used to create a megamix asset within a TVC on ITV.
CAMPAIGN SUMMARY FILM
In true TikTok style, we opened our doors and invited the nation in for a three week sing-a-long HTC, culminating with a LIVE House Party DJ set by Sophie Ellis-Bextor.
This UGC content from the campaign was then featured in the Very sponsored ad break on ITV - a true TikTok first.
The campaign used TopViews, InFeed, HTCs, BEs, and even Branded Live to prove that for high awareness campaigns that mobilises an entire nation, no one can do it quite like TikTok.
KITCHEN DISCO FROM SOPHIE ELLIS-BEXTOR’S HOUSE