TIKTOK BRANDED EFFECTS (FILTERS)
Over the last couple of years I’ve worked on and created a wide variety of BEs for a range of clients. Here’re a few of my highlights.
BURBERRY HAPPY TEARS
To celebrate the new Burberry TB Summer Monogram, TT users in Korea, UK & US were invited to share the joy through tears of happiness.
The custom made filter, triggered by smiling into the camera filled the screen with TB Monograms accompanied by a Burberry branded custom song.
KVD #EPICKISS
To launch the new range of KVD Epic Kiss lipsticks, TT community got to play with a pair of big fat lips.
The custom made filter, time triggered to change colours, took over the face of the user. Allowing edit savvy creators to match lip colours to their style preferences. This BE was accompanied by a branded custom track.
LEVIS #THENNOWFOREVER
We partnered with Levi’s to educate audiences on sustainable fashion practices.
Creators showcased how Levi’s products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi’s, then a reveal of themselves in the same outfit.
VERY #VERYBLACKFRIDAY
Very wanted to cut through the noise of Black Friday and promote their Technology range.
We created a #VeryBlackFriday challenge that turned our usual TikTok sound-on platform on its head. Using a silent disco-esq Branded Effect, Very inspired Creator to rock out with familiar dance moves to NO SOUND that the audience can hear.