TIKTOK HASHTAG CHALLENGES (HTC)
Here’re a few of my HTC highlights from the last couple of years.
GUCCI #MAKEITGUCCI
To celebrate the new Gucci Summer Monogram, we wanted to elevate everyday experience by making it Gucci.
The HTC was led by a VO that narrated by @Wisdom, inviting creators to follow in his steps by levelling up their daily experiences.
SALVATORE FERRAGOMO #FERRAGAMOLETSDANCE
We’ve created an HTC to match Ferragamo’s ATL campaign featuring a range of dancers. We’ve taken the choreography routine from one of the dancers and turned it into a Duet Challenge on TT.
This HTC was accompanied by a choreographer’s VO and Ferragamo’s ATL music track.
HILTON #HOWDOYOUHILTON
A fully managed campaign for Hilton Hotel featured a range of creators exploring all that Hilton has on offer.
Produced by Merkle, ideated by us, it’s an example of how you can take control of the films you end up making.
DISNEY #LILOTOMY STITCH
Working to the soundbite from Lilo and Stitch, we wanted to celebrate iconic friendships by challenging TT community to show us their friendship groups.
Stitch VO:
This is my family. I found it all on my own. It’s a little broken, but still good.
Ohana means family, family means nobody gets left behind or forgotten.
VENUS #VENUSBASTAUNGESTO
This is an Italian market campaign celebrating every body as a summer ready body. Spreading the body positive attitude in time for the summer of 2021.
The HTC was set to the “I’m your Venus” song.
LANCOME #MYIDOLES
We challenged women of TT to pay a moving tribute to the inspiring people in their lives. By showing us their Idôles!
The HTC was set to Zendaya’s VO talking about different women and people who made her who she is today.
