ELLESSE #BEBOLD
A TikTok first live shoppable concert.
“The campaign was an incredible success and impressive example of innovative creativity which revolutionised how brands can think about communicating with audiences via livestream.”
HASHTAG CHALLENGE COMPETITION
We also created a branded hashtag challenge, #BeBold. Using a bespoke branded effect, the hashtag enabled fans to become part of the show itself as Larsson’s backing dancers. They could submit videos of their own dance videos set to Larsson’s hit song Right Here, and potentially see themselves as backing dancers during the performance.
CASE STUDY
STILL IMAGES FROM THE SHOW
TIKTOK FIRST LIVE SHOPPABLE CONCERT
BEHIND THE SCENES
“This was the world’s first shoppable livestream concert on a short-form video and entertainment platform, revolutionising the possibilities for selling to the hard-to-reach audience. The campaign was brave and bold, creating a media first for the brand in social commerce.”
