OLD SPICE TIKTOK RE-MAKE
10 years since the original Old Spice “The Man Your Man Should Smell Like” launch, we have created TikTok specific Re-Makes of the ad. Playing with the chosen TikTok creators’ personalities and native transitions, we’ve shown how to recreate iconic ads for the social platform and its audience.
Working Creators relevant to the younger audience we utilised current TikTok edit techniques and tricks replicating the beauty of the original advert transitions. We allowed the individual Creators content style and personality to shine through whilst elevating the visual effects and sound design. This allowed us to maintain the Old Spice brand quality cues with communications that still felt naturally native to TikTok.
“TikTok Creative Lab worked with UK-based social media stars including Munya Chawawa and Niall Gray to give The Man Your Man Could Smell Like a makeover fit for 2021”
SOCIAL COMMENTS
BEHIND THE SCENES FILM
PRESS
“@munyachawawa and @niall.grey have been tasked with adding a unique local spin to the reimagined creative by incorporating UK references, culture and distinctly British humour.”
